Salon Marketing On Instagram

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Salon Marketing On Instagram

With filters that make photos look #RedCarpetReady, Instagram is an essential network for salon owner’s everywhere to show off creativity and build a referral driven salon brand.

Here are 22 Ways to Improve Your Salon Marketing On Instagram:

  1. See who has already posted pictures at your business by looking up your salon’s location
  2. Check to see if any customers have already mentioned your salon by looking up your business as a #hashtag
  3. Follow your stylist’s pages & repost their work
  4. Tag your employees
  5. Create before & after pictures of your work using apps like PicCollage
  6. Post various updo pictures & ask which updo your audience likes better
  7. Ask customers if they are on Instagram and if you can show off their new look
  8. Host an instagram contest for a free blowout
  9. Include popular hashtags like #hair
  10. Use product hashtags for brands you use like #RedkenReady or #WellaHair
  11. Follow the brands you use
  12. Tag your customers in pictures to show off your work to their friends
  13. Post “behind the scenes” pictures of a bridal party getting the makeup & hair done
  14. Post salon quotes
  15. Share pictures of employees working
  16. Create a Flipagram of pictures taken from a salon fashion show
  17. Post pictures of products used & include a description to help increase product sales
  18. Post pictures around the salon whether it’s during the holidays or a breakfast
  19. Create your own brand-specific hashtag #yourbusinessnamehere
  20. Encourage clients to use your salon’s hashtag & check in when they post pics at your business
  21. Respond to comments
  22. Follow your clients & like their posts



Former Hair Stylist, Now Marketing Agency CEO, Lindsay Joy Higgins is one of the select few Master Certified Constant Contact Business Partner’s in the country, and has advised over 1000+ businesses in the US, Canada, and United Kingdom, on getting the word out about their business online.  Say Hello On Twitter @LindsayJHiggins

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